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KuCoin has long been in the shadow of Binance, its better-known competitor. If token price is any indicator, however, KuCoin ($KCS) has been on the rise in both the eyes of investors and those of traders.

The KuCoin story is a curious one. Ask around and you’ll find that for many, KuCoin just suddenly appeared. No splashy market entrance, no glitzy press campaign — it simply opened its doors to traders, and that was that. Despite not entering the market with much fanfare, KuCoin did do one thing right from the very beginning — it offered tokens and trading pairs that couldn’t be found anywhere else.

When KuCoin came online in September 2017 — only a month after Binance’s debut — it hit the ground running at a very particular moment. The cryptocurrency market was still in the midst of a cool-off period after a parabolic spring campaign. ICOs were catching on in earnest and were helping to aggregate value in both BTC and ETH. Exchanges were still in their infancy — Coinbase, Bittrex, Poloniex, Kraken, and Bitfinex were the best known but had paltry altcoin offerings.

 
 

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ExchangeMichael McCarty